Cement Clay

Strong hold with a great matte finish. An extreme high hold, water-based styling clay that delivers a clean matte finish that lasts all day. Washes out easily with water. All day incredible high hold without weighing hair down. Thickens & texturizes. Clean matte finish. Doesn’t dry, never flakes. Reworkable (no water required). Signature mild cream soda scent.

• incredible, strong hold all day long
• restylability allows to you reshape and rework throughout the day
• hair is left looking clean and natural, not stiff or weighed down
• matte finish
• never flakes
• water-soluble so it washes clean
• signature vanilla scent is pleasing but mild

This product works great in all types of hair - straight, wavy, curly, thin, thick, coarse. It can handle messy looks, pomps, quiffs or more. Simply rub a small amount of the clay in your hands until pliable and then work through damp or dry hair. Dry hair with a blow dryer for higher hold and lower shine. Allow to dry or towel dry for a lower hold but higher shine look.